Pilot and co-pilot teams
Small pods own specific KPIs with a clear pilot, a strong co-pilot, a visible scorecard, and enough autonomy to move within the day.
About [05]
We are growing in consumer wellness and on track to cross $100M in sales.
The team is small by design: ambitious operators, founders, and builders who want hard numbers, fast learning loops, and just enough structure to move, then rewrite it when the problem changes.
Operating reps
What we value
Pick goals big enough to force better systems, sharper judgment, and measurable movement.
We value actors: people who see the gap, name the move, and push the work forward because they care about the outcome.
Move in tight loops: act, read the number, reflect, and change the system quickly.
Getting better at the craft is an everyday expectation for the team and for every leader.
Create structure around the problem, then rewrite it as soon as the structure stops serving the number.
Treat entrepreneurship as a path for people to discover a larger version of themselves.
Original thinking matters most when it becomes shipped product, sharper creative, or better customer insight.
How we work together
Small pods own specific KPIs with a clear pilot, a strong co-pilot, a visible scorecard, and enough autonomy to move within the day.
Senior owners coach and play: they build the system, mentor the team, and personally take the hardest position when an area is new, broken, or below floor.
Leaders
Previously CMO at IM8, helping scale the consumer health brand to $100M+ ARR in under 12 months, and now building Care & Bloom's brand and distribution engine.
Co-founder of Hello Nancy with Peak21 performance marketing experience across D2C brands including Raycon, Linjer, and Nutrition Kitchen.
Join the team